In 2018, we started MESSYWEEKEND™ for a very simple reason:
After studying the eyewear industry for months, we realised that most of the brands we knew, optical chains and factories, were all owned by the same company. An Italian company that controls more than 70% of the eyewear industry.
It also became clear to us that there was a huge mismatch between the cost price of the glasses and the price they were sold for to the consumer. We wanted to change that and as a result MESSYWEEKEND was born.
At MESSYWEEKEND™, we believe that high-quality luxury frames, sunglasses, and sports glasses should be available at the best possible prices. This is the heart of everything we do, and we don't compromise.
When you choose MESSYWEEKEND™, you're getting premium craftsmanship - without paying the premium price.
Our glasses are crafted from the absolute finest materials available:
We use the best lenses that provide full UV400 A+B protection and exceptional optical clarity - and our sports glasses even feature our self-developed high-contrast lens technology.
Each pair of acetate glasses is handmade, and we design everything ourselves at our office in the heart of Copenhagen.
While we could go on about the details, we believe actions speak louder than words. That's why all our acetate frames come with a lifetime warranty. No empty promises - just solid guarantees.
To uphold our high standards of quality, we regularly visit our production partners to ensure that both the craftsmanship and working conditions align with our values.
Our eyewear is designed to make you feel good inside and out.
From its humble beginnings in a loft on Købmagergade in Copenhagen, MESSYWEEKEND™ has grown significantly.
Driven by a dream to challenge the industry's biggest players, we've worked hard to establish ourselves on a global scale.
Today, MESSYWEEKEND™ is present in over 35 markets worldwide. From Denmark to Vietnam, Paris to New York, from fashion stores to online shops. Our products are sold in more than 1,000 retailers, including some of the most iconic stores you can find: Selfridges, Harvey Nichols, Illum, Magasin du Nord, Intersport and more.
We operate our own online stores in six countries in local languages and our websites have over 19 million visitors every year. Additionally, we run two physical stores - one in Denmark and one in Georgia - with more openings to come. And we’re just getting started.
Our ambition is to become the world’s leading affordable luxury eyewear brand. We aim to be the Ray-Ban of our generation - a brand cherished not only by us, but also by our grandchildren.
With great ambitions come great responsibilities. We've always been aware that we can't take without giving.
From day one, we've been committed to giving back through our Clean Oceans program - even during the many years we weren’t earning a penny.
Since 2018, every purchase of a MESSYWEEKEND™ product, whether through a retailer or directly from us, has contributed to removing plastic from the world's oceans.
Today, this effort is carried out through an NGO that employs local workers to help clean up plastic from nature. So far, our community has helped remove over 260 tonnes of plastic, and that number continues to grow.
This is without a doubt one of our proudest achievements.
Our journey has been long and challenging. It's been expensive (just ask our investors) and filled with blood, sweat and tears.
It takes time to build a global eyewear brand in a traditional industry dominated by many capital-heavy players.
For this reason, we are truly grateful to all of you who have supported us so far, and to those of you who may be considering it. A deep felt thank you, from everyone at MESSYWEEKEND™
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